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MAJOR
Advertising and Commercial Photography
This Major area of study prepares you for a career in the Advertising/Commercial field. Throughout this course of study, you will explore topics such as studio lighting in both electronic strobe and tungsten for products, sets and people. Class members will photograph assignments such as still life, food, fashion and industrial. We place continual emphasis on contemporary set design. We will review the business element as it relates to Advertising markets. You will study photographing for the web and maximizing a web presence. This course sequence also covers finding and working with clients and shooting from concepts and layouts. You will utilize the school’s mobile digital workstations (camera/computer labs) in the studio. We will emphasize developing practical skills and work habits critical in today’s market, creative problem-solving and building a high-quality professional portfolio.
Term 1
[ Technical Skills of Light and Design ]
In this term, you will learn the use of commercial equipment from digital capture equipment to studio lighting in a variety of situations. Through lectures, demonstrations and class photo sessions, you will study a broad range of lighting situations—such as glass, reflective metal and mood lighting. We will explain and practice controlling technical issues such as digital exposure and the beginnings of digital workflow.
6 units
Term 2
[ Real World Commercial ]
In this term, you will explore complex real world photographic sessions such as ways to work in multiple set-ups in a workday and learning to work from layouts with advertising and corporate clients. We will study advanced digital workflow, from tethered camera shooting to preparing files for client use or print output. Weekly assignments explore lighting challenges and intricate set design. We will examine business issues pertaining to the Advertising world with emphasis on marketing and pricing.
6 units
Term 3
[ Creating the Cohesive Portfolio ]
This term is devoted to photographing and discovering your unique look. You will formulate a portfolio by studying flow, design and balance. We will place a strong emphasis on producing imagery that has impact and working on a marketable presentation. Digital workflow for multiple uses is coupled with business skills to help you design a final portfolio that enables you to enter the world of advertising and commercial photography.
6 units
MAJOR
Editorial and Corporate Photography
This Major area of study prepares you for a career in the Editorial and Corporate fields. The focus is on communications photography in corporate and editorial publications and in public and trade publications—including magazines, brochures and other print or web-based usage. Client-centered location photography plays a major role with emphasis on creative lighting situations using cross filtering. This Major emphasizes current digital techniques. You will review the business component as it relates to Editorial markets. Through class demonstrations, field trips, guest lecturers and weekly critiques, you will continue to build a strong working knowledge of the field and create a complete portfolio. Assignments such as photo essays, annual report photography and executive portraits build your portfolio presentation skills.
Term 1
[ Study of the Editorial Market ]
You will explore the needs of the editorial and corporate fields from career perspectives. Weekly assignments will focus on progressive photography techniques. You will explore location styles with creative flash and ambient light. You will use mono-lights and light modifiers. You will refine styling the editorial shoot through weekly class critiques. Shoots of specialty subjects—fashion, food, architecture and sports—will help you experience a variety of editorial situations. You will work with the latest digital technologies to begin a dramatic body of work, declaring specific personal projects.
6 units
Term 2
[ The Projects Class ]
You will work on personally chosen, specific editorial projects designed for new learning experiences and, ultimately, portfolio imagery. Advanced photographic and lighting techniques include fill flash, color temperature corrections, multiple lighting set-ups and mixed light sources. Our analytical critiques will polish your technical and aesthetic skills. You will work toward developing your personal editorial style.
6 units
Term 3
[ The Personal Portfolio Class ]
During the course of this term, you will build and hone a distinct body of work that showcases your personal photographic style. Weekly classes will study business issues pertinent to the Editorial fields—pricing estimates, contracts, legal issues and developing a marketing strategy. Critiques will aid in polishing the design, layout and presentation of your final body of work.
6 units
MAJOR
Portraiture and Wedding Photography
The complex field of Portraiture and Wedding photography is designed as a Major area of study. A thorough education in technical issues covers all aspects of studio and location lighting with electronic flash and the new digital tungsten light. Weekly assignments will consist of traditional and stylized posings of women, men, children, and groups. This course sequence explores classical and contemporary styling and modern set designs. Through lectures, demonstrations, guest talks and field trips, you will gain a well-rounded perspective on professional portraiture. This course sequence focuses on pertinent business concerns—such as finding and developing a new client base, marketing strategies and pricing and selling to today’s consumer. You will build a body of work designed to showcase your technical abilities and aesthetic style.
Term 1
[ Traditional Portrait Techniques ]
We will explore a variety of portrait styles and techniques through demonstrations and in-class photographic sessions with models. Lighting styles will incorporate high and low key and corrective methodology as well as subject control. Traditional and stylized posing of women, men, children and groups are weekly assignments. Formal and contemporary styling and modern set designs are a part of the curriculum. An introduction to portraiture in a digital world explores every need from capture to workflow issues to final output.
6 units
Term 2
Term 2 offers three electives within this Major concentration:
[ Experiential Classical Portraiture ]
This course will continue with the study of all types of traditional portrait subjects. We will explore advanced lighting and posing techniques. We will emphasize contemporary location work and creativity. You will work in the latest digital methods. This course will explore the business of portrait photography, studying studio design and management, and studio workflow issues such as working with professional laboratories.
6 units
[ Contemporary Wedding Photography ]
This course will study traditional and cutting edge styles in color and black and white. We will review creating formal bridal portraiture in studio and on location. From lighting to posing to subject control, you will experience a complete Wedding session. Through guest lectures and studio visits, you will learn about all aspects of the wedding business. You will study the work of current masters and photograph a complete wedding for your portfolio.
6 units
[ Personal Style and Niche Marketing ]
This course will explore the ever-changing world of contemporary portraiture. You will be encouraged to find and create a personal signature style of portraiture. Through traditional film and/or digitally manipulated imagery, you will create a progressive, unique body of work. Class study, field trips and one-on-one assignment work will delve into creating a look. The future of portraiture will rely heavily on niche markets. You will study these markets from a variety of perspectives. In addition to print work, you will learn to create a CD audio/visual presentation designed as a sales and marketing production—a next-generation business card. This class will prepare you to stay ahead of your peers throughout your career as you create a body of work designed to capture a unique segment of a new world market.
6 units
Term 3
[ Experimental Portraiture and Portfolio Development ]
This term is dedicated to assisting you in designing unique imagery and presentations. While customizing and preparing portraits for your final portfolio, you will explore a variety of photographic mannerisms, printing techniques and mounting methods. Through field trips to studios, museums and production facilities, you will learn the latest in digital portrait presentation. In addition to the traditional print portfolio, you will work on website presentations that will become the portfolios of the future.
6 units
MAJOR
Photojournalism
This Major area of study deals with content-oriented, visual storytelling. Topics include covering a beat, Camera techniques will feature industry-standard digital photography along with advanced flash techniques. news staff and stringer positions. Weekly assignments will introduce major categories of photojournalism—lifestyle stories. You will create images for use in newspapers, magazines, publications and the web.
Term 1
[ Traditions and Techniques ]
This course introduces journalism basics and design layout. Camera techniques will feature industry standard digital technology. The business component of getting published and working in the trade will be a weekly discussion, along with critiques and challenges. Weekly assignments geared to your particular interests will include hard news, sports, environmental portraits, photo essays and editorial illustration.
6 units
Term 2
Term 2 offers two electives within this Major concentration:
[ People, Places and Time ]
This course emphasizes creation of strong visual storytelling techniques that communicate clearly, eloquently and honestly. Weekly and long-term assignments will focus on your specific area of interest, building it into a body of work. We will discuss editing, ethics and legal issues, along with project proposal writing and funding. Digital editing and workflow will offer students up-todate newsroom experience.
6 units
[ Sports Photography ]
This course will serve as a targeted elective for students who plan to enter the exciting world of sports action photography. For ten weeks, you will work on projects and self-assignments in various sports arenas. All aspects of sports photography will be covered, from peak action to sports features. Using advanced flash techniques, as well as coping with existing lighting, you will create a digital body of singular work and picture stories.
6 units
Term 3
[ The Photojournalism Portfolio ]
Students who are studying photojournalism as a Major or Minor will focus on developing a final body of images via weekly photographing and printing. Class critiques will help hone your vision, style and lighting techniques. Basic print and web layout and design will introduce you to the most up-to-date advances in final presentation. Your final portfolio will emphasize content, composition, timing and impact.
6 units
MAJOR
Fine Art - Black and White Photography
This series of courses is designed to form a Major area of study, which extends your technical and visual abilities through fine-tuning of film exposure, development techniques and printmaking. We will investigate various films, developers and papers in order to evolve a systematic approach to printmaking that can be used to make more penetrating, expressive images. We will discuss the ideas of artists and thinkers in all disciplines; museum and gallery trips will play an important role in the course sequence. From a marketing standpoint, there is a growing demand from portrait, wedding and family clients requesting handcrafted, archival silver gelatin prints—images that become heirlooms. The business component of this course sequence will focus on the construction and presentation of a portfolio to those clients as well as galleries, collectors and other exhibitor venues.
Term 1
[ Advanced Black and White Processes ]
In this term, you will study black and white photography from both a commercial and a fine-art perspective. Advanced negative exposure and processing as well as enhanced, precise printmaking skills will begin the process. You will study elective use of camera and darkroom filters as assignments. You will begin to study the Zone System. In addition to learning fundamental principles, you will begin your experimental work.
6 units
Term 2
Term 2 offers two electives within this Major concentration:
[ Advanced Black & White Zone System ]
This course focuses on the science of how Black and White film works by regulating exposure and development. Through weekly experiments and film tests you will develop an in-depth understanding of the Zone System. An emphasis on controls will give you the ability to calculate and manipulate the medium to achieve the highest level of the Black and White Arts. Through use of the large-format camera (4 x 5, 5 x 7, or 8 x 10), the ultimate class goal is to create a seamless body of work destined for gallery or commercial application.
6 units
[ Black & White Alternatives ]
This course will be directed toward creating a body of work destined for Gallery viewing or to be utilized to pursue additional education in the arts or a career as a visual artist. Working in traditional silver gelatin or other Black and White processes, you will create a specific body of work geared toward a life in the arts. Weekly personal and class critiques will aid you in creating more penetrating, expressive work.
6 units
[ Black & White as High Art ]
This course is devoted to the investigation of style and a deeper development of your personal aesthetic vision. This class will begin the quest for a distinct body of personal work. A non-traditional approach, with an eye on the past, will promote original thinking. Through study of artwork by various contemporary artists, you will garner inspirations that will lead to self-exploration. Individual and group critiques will focus on refining imagery through corrective and imaginative printing methods. Traditional and alternative methods of presentation will be weekly objectives.
6 units
Term 3
[ Black and White Portfolio ]
This final term will be devoted to the detailed honing of each image for an artistic and technically perfect body of work. Weekly one-on-one and class critiques and work sessions will address both quality and aesthetic issues. You will delve into various presentation methods as you discover your own private portfolio style.
6 units
MAJOR
Fine Art - Color Photography
The Color Major is designed for students who want to delve into the visual world of color photography and enter the world of fine art. Class members will hone their technical skills in color printing while they explore options for discovering a visual path for their work. The business component of this course will focus on the construction and presentation of a portfolio to galleries, collectors and other exhibitor venues. Several electives will give students an opportunity to explore creative ideas, working toward building a body of images that will comprise their Fine Art Color Portfolio.
Term 1
[ Advanced Color Photography ]
This is the first course in the Fine Art Color Major sequence. This class emphasizes refreshing and honing your color printing skills utilizing color negative materials. Class photography assignments are geared to solving advanced technical and aesthetic problems. This course of study stresses developing a working knowledge and understanding of color negative materials, films and the C-41 process, color papers and the RA-4 process. In the second half of the course, the focus will shift to developing a technically high quality, visually cohesive series of photographic images for the final project. Advanced Color Photography is a prerequisite for any other color class.
6 units
Term 2
Term 2 offers two electives within this Major concentration:
[ Color Projects ]
This course enables advanced-level study for you to explore creative ideas dealing with color as a fine art. You are encouraged and supported to push your creative ability to the limit in the quest for developing a dynamic body of color photographs. Visual exercises will supplement photography assignments, allowing exploration and representation of abstract ideas. Gallery trips, reading assignments, research projects, the psychology of color, and class discussion will support you in striving for color image integrity. Weekly class critiques will be a major emphasis of the course. The term final will consist of a cohesive body of work representing the ideas you developed during this ten-week course.
6 units
[ Experimental Color ]
This course deals with additional experimental processes and techniques in color photography. In all the processes, we will discuss commercial and fine art applications. Lecture and demonstration will describe the step-by-step procedure for each process or technique and will be illustrated with finished examples. Processes covered include tricolor posterization, chrome film processed to a negative, tricolor pointillism, selective colorization, infrared chrome to a negative, hand-made negatives and other experimental techniques. Each technique will require shooting, processing and manipulation of the different materials. You will be required to produce and document your own experimental processes as part of your final term body of work.
6 units
Term 3
[ Color Portfolio ]
This is the final course required to complete the Color Major. Color Portfolio is the culmination of two terms of concentration on color techniques and vision development. Weekly class critiques on ongoing work will continue to be a major emphasis. You will continue to hone your technical skills in color as you build a comprehensive body of work. You will be pushed to the limit in a personal quest for developing a dynamic body of creative color photographs.
6 units
MAJOR
Digital Arts
Digital imaging has become the mainstay of the photographic industry. The Digital Arts Major covers all aspects capture to process and enhancement to output. Through hands-on class work, you will learn film and print scanning. you to process files, make corrections and create high resolution digital art. Working in today’s electronic environment, print, web and digital presentation—while becoming a sophisticated digital photographer and artist.
Term 1
[ Creative Digital Imaging ]
This course will cover resolution, bit depth, scanning techniques and the use of Adobe Photoshop as a digital darkroom. You will explore creative techniques utilizing Photoshop filters for image enhancement, photomontage and special effects. We will explore Photoshop’s color palette, digital color painting and creative color effects and layers.We will study advanced printing methods for final output through weekly class assignments and challenges.
6 units
Term 2
Term 2 offers two electives within this Major concentration:
[ Advanced Imaging for the Web ]
This course will introduce you to how Adobe Photoshop is used in conjunction with other web software. You will assemble content for your website starting with Photoshop and Image Ready for image preparation, web graphics and web animation. Using Adobe Go Live, you will then create an online portfolio.We will discuss service providers, and you will upload a functioning website by the end of the term. The knowledge you gain will allow you to maintain a website as well as create images for web designers.
6 units
[ Advanced Imaging for Print ]
Advanced Imaging for Print will cover fine art and commercial printing technologies as well as advanced creative techniques. The Photoshop studies will include advanced layers and compositing, channel masking and paths. You will study soft proofing in Photoshop and advanced techniques for printing, such as edge sharpening masks. You will perform various tests to learn methods of customizing inkjet printing and working with profiles. We also will explore using various fine art papers and inkjet for alternative processes.
6 units
Term 3
[ The Digital Portfolio ]
You will personalize your use of digital technology using Photoshop to support your individual creative vision. Through weekly critiques, customized instruction and work sessions, you will advance in your ability to work in a digital environment. We will study the business of self-promotion and marketing materials. You will emerge with a final portfolio showcasing your creativity as well as your technical ability.
6 units
MINOR
Documentary Photography
This Minor offers practical experience in the use of documentary photography as a tool for the visual investigation of contemporary issues. You will create a body of work that deeply explores an issue or idea. Weekly classes will critique and edit projects in progress. Digital capture allows you a wider opportunity to tell the whole story. Business discussions will examine the outlets and markets for documentary photography in the world today. Other business considerations are those of ethics and the mechanics of the genre. You will keep a journal relating to your projects and the issues raised through self-study, outside influences and class discussions.
Term 1
[ Documentary I ]
This course offers a practical experience in the use of documentary photography as a tool for visual investigation of social and personal issues. You will produce a body of work that documents an issue or idea of your choice, and the class will critique and edit projects in progress. During critique, emphasis is placed on developing a visual vocabulary, intention of the work and technique. In addition, you will research a documentary photographer of your choice for a class presentation. The class features ongoing discussions about issues relating to documentary work, explorations of various sub-genres of documentary work, guest speakers and field trips to museums and galleries. You will present a final portfolio of 10 - 15 images to the class at the end of the session.
6 units
Term 2
Term 2 offers two electives within this Major concentration:
[ Documentary II ]
In this course, you will continue working on your documentary projects started in the first session. This course emphasizes class critique, intention of work, editing, sequencing and final presentation. You will collaborate with the rest of your Documentary II class on a small photography project. The class features ongoing discussions about issues relating to documentary work, explorations of various sub-genres of documentary work, guest speakers and field trips to museums and galleries. You will present a final portfolio of 10 - 15 images to the class at the end of the session.
6 units
[ Advanced Imaging for Print ]
Advanced Imaging for Print will cover fine art and commercial printing technologies as well as advanced creative techniques. The Photoshop studies will include advanced layers and compositing, channel masking and paths. You will study soft proofing in Photoshop and advanced techniques for printing, such as edge sharpening masks. You will perform various tests to learn methods of customizing inkjet printing and working with profiles. We also will explore using various fine art papers and inkjet for alternative processes.
6 units
Term 3
[ The Digital Portfolio ]
You will personalize your use of digital technology using Photoshop to support your individual creative vision. Through weekly critiques, customized instruction and work sessions, you will advance in your ability to work in a digital environment. We will study the business of self-promotion and marketing materials. You will emerge with a final portfolio showcasing your creativity as well as your technical ability.
6 units
MINOR
Documentary Photography
This Minor offers practical experience in the use of documentary photography as a tool for the visual investigation of contemporary issues. You will create a body of work that deeply explores an issue or idea. Weekly classes will critique and edit projects in progress. Digital capture allows you a wider opportunity to tell the whole story. Business discussions will examine the outlets and markets for documentary photography in the world today. Other business considerations are those of ethics and the mechanics of the genre. You will keep a journal relating to your projects and the issues raised through self-study, outside influences and class discussions.
Term 2
[ Documentary I ]
This course offers a practical experience in the use of documentary photography as a tool for visual investigation of social and personal issues. You will produce a body of work that documents an issue or idea of your choice, and the class will critique and edit projects in progress. During critique, emphasis is placed on developing a visual vocabulary, intention of the work and technique. In addition, you will research a documentary photographer of your choice for a class presentation. The class features ongoing discussions about issues relating to documentary work, explorations of various sub-genres of documentary work, guest speakers and field trips to museums and galleries. You will present a final portfolio of 10 - 15 images to the class at the end of the session.
6 units
MINOR Architectural Photography In this Minor, you will receive the technical knowledge and professional skills needed to photograph a variety if architectural subjects. Working with large format or the latest digital technologies, you will learn observation and analysis skills, creation methodology, design and styling as well as dealing with mixed lighting, filtration and distortion issues. Assignments will focus on varied subjects from full buildings to construction to details. Business issues will examine how to work with all types of architectural clients, legal issues, location changes and handling problems on site. During the two terms, you will creatively build a quality portfolio of architectural photographs of exteriors and interiors.
Term 2 [ Architectural I ] Working with medium and large 4 x 5 format in both film and digital, students will study equipment, methodology and location technical issues. Designing, styling and working with clients will also contribute to the course focus. A major emphasis is placed on creative problem solving in pre-and post-production, as well as during the actual shoot. Exteriors will be the primary topic of the first term. 6 units
Term 3
[ Architectural II ]
Keying in on the challenges of architectural interiors, you will explore compositions, dramatic use of light, balancing portable lighting with existing light and technical exposure issues. This course will cover digital workflow as it relates to architecture. It will explore dealing with mixed light sources and filtration, both with film and digitally in post-production. You will learn about the business aspects of architectural photography, including getting work, pricing and business workflow needs. The final goal of the course is a well-rounded portfolio of architectural imagery.
6 units
MINOR
Fashion Photography
Within this Minor, you will study the very stylized field of commercial fashion photography. Starting with a history of fashion, the course explores ideas and stereotypes that fashion photography creates in society. Studio lighting and location equipment are taught from a digital perspective for a contemporary approach to the subject. On the business side, you will learn to deal with models, agencies, modeling schools, testing, direction, attitude and psychology. An intricate part of the fashion business is the coordination between all members of the fashion team: professional models, hair and make-up stylists, agents, account executives and agency people. Through research, instructor presentations, field trips and guest lectures, you will get a full understanding of the details of all aspects of fashion, preparing you for a career working for magazines or in private practice. Student projects with models and local designers aid in the creation of your final body of exciting fashion work.
Term 2
[ Fashion I ]
Starting with a history of fashion and fashion photography, this term explores the influences that fashion places on society and the stereotypes that are seen by a wide audience. This course demonstrates and uses a wide variety of equipment, giving you experience in all aspects of the fashion world, from catalog to runway to advertising. You will study lighting basics for page layout as well as dramatic, stylized ad types. Through class work and assignments, you will experience all types of fashion lighting from low key to high key—beauty, glamour and drama.
6 units
Term 3
[ Fashion II ]
During this term, you will learn to work with models, agencies, modeling schools and other sources. This course teaches you how testing, direction, attitude and psychology are a critical part of the fashion shoot. You will learn to coordinate a fashion team, from stylist to make-up and hair artists. Professional models and models in training will be subjects for class work. This course will cover digital workflow as it pertains to the fashion world—from session to final page presentation. It will also teach you the business side of the fashion industry, including getting work, pricing and legal issues. You will create a body of fashion work for your final portfolio.
6 units
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